Intelligent Automation in Sports Technology
Intelligent Automation Built for Game-Day Performance
From the clubhouse to the front office — transform operations, streamline content, and deliver winning performance on and off the field.
Powered by AXI + Google Cloud + SportsRadar + Adobe
At AXI, we don’t just automate. We design systems that help people do their best work.
“At the Guardians, technology is a lever to unlock and transform our organizational capacity, and tech like this is how we work smarter, not harder.”
— Chris Hart, Director, Digital Experience, Cleveland Guardians
“We absolutely need (automation) to grow and do our jobs better. We just never found the right partner to get it done. AXI’s willingness to step up and dive in with us is what made the difference. It’s been years in the making.”
— Austin Controulis, Assistant Director of Communications, Cleveland Guardians
Unlock speed, consistency, and growth in your sports operation
Leave manual, repetitive workflows behind—so your team can focus on strategy, storytelling, and performance.
Let’s talk — Book Your Discovery CallReimagine Game Day
- Reclaim Your Time — Let automation handle the heavy lifting, so your team spends time on analysis, stories, or fan engagement.
- Reliability & Accuracy — Consistent data. Zero errors. Brand integrity maintained.
- Scalable Operations — Grow your content volume and data management without increasing headcount
- Faster Turnaround — From real-time data to published media assets in minutes, not hours.
- Future-ready — AI, APIs, and cloud architecture form a foundation for the ever-changing future.
Automation for all levels of athletics
From pro leagues to college programs, AXI delivers automation built for scale.
Whether it’s content, operations, or analytics — we help teams perform with the precision of champions.
Professional & collegiate teams
Sports leagues & associations
Media & content operations in sports
Marketing, communications, analytics & broadcast departments
If your organization handles data, content, statistics, or event operations, AXI can help you operate faster and smarter.
League-leading Innovation: Cleveland Guardians
The Challenge: Daily Game Notes consumed 4+ hours per game, times 162 games!
The Solution: AXI automated the Game Notes media process — from data ingestion to brand-formatted publication.
The Result:
- 40+ hours saved per month
The automation of their daily Game Notes process reclaimed over 40 hours per month of staff time. - Speed to delivery
What used to take 4+ hours per game day now completes in minutes with human intervention only for review. - Brand consistency & accuracy at scale
The solution ensures every Game Notes document aligns with Guardians’ brand identity and statistical accuracy.
This collaboration illustrates how AXI’s process, design, and execution unite in an easy to adopt, brand-consistent solution that has a lasting positive impact.
Discover unmatched performance with automation
Ready to see how automation can give your team a competitive edge?
Let’s identify the bottlenecks, map the opportunities, and unlock performance — together.