Success Story · Sports
Winning on and off the field
How the Cleveland Guardians automated game-day content creation — turning a four-hour daily process into minutes, without losing an ounce of brand polish.
Cleveland Guardians
Major League Baseball · Communications
160+
Hours saved per month
4 hrs → mins
Daily production time
1,000 +
Statistics compiled automatically
162+
Automation Modules
The Challenge
Every Major League team compiles a daily packet of statistical stories known as Game Notes — an essential media asset produced for all 162 regular-season games. For the Guardians, the process meant manually referencing official MLB data sources and rebuilding a reference document by hand, combining statistics in Word and Adobe InDesign over more than four hours each game day.
It was accurate, but slow — and it consumed marketing resource time that could have gone toward storytelling, media strategy, and fan engagement. The team had wanted to automate it for nearly a decade.
The Solution
Every Major League team compiles a daily packet of statistical stories known as Game Notes — an essential media asset produced for all 162 regular-season games.
AXI met with the Guardians’ communications team to understand the manual workflow and what the automation needed to protect — speed, accuracy, and the team’s distinctive brand voice and visual identity.
The result is an automated system that pulls the latest official statistics, processes the complex data, and outputs fully formatted, on-brand Game Notes ready for review. The solution has since evolved to integrate directly with Major League Baseball’s proprietary Stats database. What once took over four hours of manual effort now requires less than fifteen minutes of human engagement to compile over 1,000 statistics — every one rendered in the Guardians’ colors, voice, and visual identity.
Beyond aggregating each game day’s data, the solution maintains persistence for specific stats and editorial blurbs, and gives staff a secure portal to manage content, trigger the automation, and review output. AXI delivered the tailored portal in under 72 hours.
The Results
The Game Notes are now generated in a fraction of the time, are more readable, and consistently reflect the team’s brand. The communications team receives a complete draft earlier than the manual process ever allowed.
160+ hours saved per month — freeing staff to focus on fan engagement and content quality.
Increased accuracy — more reliable game-day publications, with access to historical player data improving continuity.
Brand elevation — consistent, professional-grade Game Notes that strengthen media perception and fan experience.
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See what AXI can automate for your team
In a short working session, we'll map the manual processes draining your team's time and show you where automation delivers the fastest return — grounded in your operations, not a generic pitch.