Powering the business
behind the game.
AXI Sports automates the game-day content, media, and marketing that clubs, teams, and broadcasters depend on — so the stories fans experience are accurate, on-brand, and ready on time. Proven in Major League Baseball and built to extend across hockey, motorsports, golf, and beyond.
What AXI Sports Automates
Four operations areas, one partner.
Game-Day Content & Game Notes
Publication-ready notes for every game, on the MLB-approved feed
Player & Stats Capsules
Data-rich player content fans and broadcasters rely on
Broadcast & Media Guides
Press- and broadcast-ready assets, produced on schedule
Marketing & Fan Communications
Consistent brand storytelling across fan touchpoints, at speed
Built on the league-approved MLB Stats API.
AXI’s Game Notes platform runs on the MLB-approved MLB Stats API — the official data source behind Major League Baseball. That approved technology relationship means the content your teams and broadcasters publish is accurate, current, and trusted, every game of the season — while your club keeps full control over branding and editorial voice.
162+
Games covered, every season
4–5 hrs
Saved each game
~700 hrs
Returned to comms teams per year
1,000+
Data points per publication
Who We Serve
Built for teams, leagues, and the media that cover them
Proven in professional baseball and designed to travel — the same content and media automation extends to any sport that lives and dies by game-day data and storytelling.
The Operating Reality
Game day doesn't wait.
Every game generates a flood of stats and storylines that has to become accurate, on-brand content before first pitch, puck drop, or green flag — produced by lean communications teams on an unforgiving schedule, in full view of broadcasters, press, and fans.
Manual prep against the clock
Game notes, capsules, and media assets take hours of hand-built work before every game — a cost that repeats across a long season.
Accuracy in the spotlight
Brand consistency at volume
What We Automate
The content and communications behind the fan experience
Each area is built as a focused module — deployed on its own or sequenced together — so you can modernize one process at a time, at the pace that’s right for your business.
Game-Day Content & Game Notes
Turn hours of manual prep into publication-ready game notes generated automatically for every game.
Generate publication-ready game notes for every game
Pull 1,000+ data points from the league-approved stats feed
Preserve full club control over branding and editorial voice
Free comms staff from hours of prep before every game
Player & Stats Capsules
Produce the data-rich player storylines fans, press, and broadcasters expect — current all season long.
Auto-build player capsules and statistical storylines
Keep records accurate and current across the season
Apply consistent formatting and brand voice every time
Deliver content ready for broadcast, press, and digital
Broadcast & Media Guides
Deliver the press- and broadcast-ready assets that shape coverage — on schedule, without manual layout.
Produce media guides and broadcast notes on deadline
Eliminate manual layout and repetitive data entry
Reduce errors in high-visibility, public-facing content
Turn assets around faster on game day
Marketing & Fan Communications
Keep a consistent brand voice across every fan touchpoint — and scale output without scaling the team.
Automate repetitive marketing and communications production
Maintain a consistent brand voice across channels
Scale content output without adding headcount
Free staff to focus on creative and fan engagement
Built on trusted data
Powered by league-approved data and your publishing stack
AXI builds on the official, approved data your sport already trusts — and delivers into the publishing and broadcast tools your team already uses.
SecurePath Managed Operations
We don't just build your automation — we operate it.
Order volumes spike, portals change, and ERPs get upgraded. SecurePath keeps every module monitored, maintained, and improving — so your automation stays accurate and dependable without pulling your team off the work that matters.
Continuous monitoring and exception handling
Updates as portals, forms, and rules change
Ongoing analytics and operational reporting
A dedicated team that knows your operations
Proof from the Field
"We just never found the right partner to get it done. AXI's willingness to step up and dive in with us is what made the difference."
Austin Controulis · Director of Communications, Cleveland Guardians
162
Games of automated game notes per season
~700 hrs
Returned to the comms team each year
1,000+
Data points per game publication
On-brand
Club keeps control of voice and editorial
Let's power the business behind your game.
Whether it’s game notes, media guides, or fan communications, we’ll show you what AXI Sports can automate — and the time it gives back to your team.